Q&A with Dr. Kevin Lane Keller, Renowned Brand Strategy and Marketing Management Expert

In GBK’s latest Q&A, best selling author Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, shares insights on what goes into building a successful brand strategy. The Q&A also explores how marketing and brand measurement have evolved, the importance of segmentation, along with advice for CMOs and marketers to maximize the value of their brand.