we love large, awkward amorphous problems.
Our experienced consultants leverage proven strategic frameworks informed by insights from cutting edge primary research, marketing science, and advanced analytics to solve our clients’ most pressing business opportunities.
STRATEGIC MARKETING CONSULTING.
With a team of industry experts and an advisory board of professors and industry executives, GBK consults clients on all aspects of marketing, product, and sales. Combined with powerful and proprietary analytics, GBK understands its clients’ core brand values and evaluates the most effective approaches to measure customer value and connect with customers.
METHODOLOGIES
Brand Positioning
Strategic Segmentation & Targeting
Go-To-Market
Product Portfolio Optimization
Customer Journey
Sales Effectiveness
New Product Development
Competitive Landscape
White Space & Adjacencies
Pricing Optimization
Channel Optimization
Market Sizing
Behavioral Economics
ADVANCED ANALYTICS.
GBK uses cutting-edge analytics techniques and proprietary modeling developed with leading academic partners to augment quantitative research findings and tie individual customer value back to client databases, allowing results to penetrate deep into the core of its clients’ marketing, sales, and product development.
METHODOLOGIES
Structural Equation Modeling (SEM)
Data Science
Bayesian Analysis
Machine Learning & AI
Data Fusion
Structured A/B Testing
NLP
Deep Learning
Predictive Analytics
Marketing Mix Modeling
Churn Modeling
Price Elasticity
Sales Forecasting
Predictive Modeling
Database Tagging
QUANTITATIVE RESEARCH & MARKETING SCIENCE.
Using advanced quantitative methodologies, sophisticated questionnaire design, and deep knowledge of the online and mobile market research landscape, GBK turns complicated business challenges into quantifiable results that allow clients to better understand their customers and competitors.
METHODOLOGIES
Discrete Choice Modeling/Conjoint
Market & Customer Segmentation
Drivers Analysis
MaxDiff
TURF
Campaign Effectiveness
Usability Testing
Promotion Testing
Concept Testing
Customer Loyalty & Churn
Brand Equity
Message Testing
Customer Satisfaction
Brand Health Tracking
Product Satisfaction
QUALITATIVE RESEARCH.
Strategy is an art and a science. While in today’s “big data” and martech-laden world, brands have more customer data than ever, primary qualitative research still plays a key role in developing powerful strategic insights and helping to color the findings within the underlying data.
METHODOLOGIES
In-Depth Interviews
Bulletin Boards
Telephone-Depth Interviews
Field Trials
Focus Groups
eDiaries
Online Communities
Shop-alongs
Ethnographies
Video Open-ends
Role Playing & Gaming