Marketing Data Scientist, Analytics
In her role as a Marketing Data Scientist at GBK Collective, Prachi applies econometric, statistical, and machine learning analyses to support our consultants in solving our clients’ business problems.
Her interest and experience lies at the intersection of technology and business, particularly in observing the evolving dynamics of the consumer space through an analytical lens. She has contributed to teams at Deloitte, Ernst & Young, and Siemens spanning marketing, technology, and consulting domains.
Prachi holds a Masters in Business Analytics from UC San Diego, along with an MBA in Technology Management and a Bachelors in Computer Science, both from NMIMS India.