mary frazer
Senior Director, Strategic Insights, GBK Collective
Mary is a Senior Director at GBK Collective with over a decade of experience in consumer insights and strategic analysis. She has extensive experience across various industries, including entertainment (kids/teen/adults), technology, and FMCG. Over the course of her career she has been responsible for design, analysis, and execution of studies, leading to delivery of impactful insights that answer clients’ questions.
Prior to joining GBK Collective, Mary held positions at Ipsos and Millward Brown in their US and European offices. Mary earned her Bachelor of Science degree from San Francisco State University.