Christine Odishoo
Senior Vice President, Research & Insights
Christine’s primary focus at GBK Collective is to design and oversee the implementation of custom research studies on behalf of clients from a variety of business sectors. She works closely with clients to determine their business goals and designs custom research projects to align with those goals, bringing her extensive experience with a wide range of research methodologies into play. Prior to joining GBK Collective, Christine had more than 15 years of experience managing custom research studies at advertising, media, and market research agencies. She has had the pleasure of working with many Fortune 100 clients ranging from financial institutions, healthcare/pharmaceutical firms, CPG companies, and retailers. Christine holds a Master of Arts in Industrial/Organizational Psychology from Hofstra University and a Bachelor of Arts in Psychology from University of Wisconsin-Stout.